Brand Identity for Digital Memorial Service

This was an exciting project because it was a startup company with no existing visuals so we had to start everything from scratch. The client had a strong sense of motifs they wanted to include, notably a “tree of life” to represent the company’s services. End of life planning can be an intimidating situation so we wanted to keep things light, colorful with a sense of the ethereal. The wordmark for Digitalandstone is made to subtly incorporate the three distinct parts of their services; digital, land, and stone memorials.